How does a company identify its competitive liabilities?

Identifying competitive liabilities involves understanding the weaknesses and vulnerabilities that a company faces in comparison to its competitors. The correct approach is to assess the "worry list" factors, which includes identifying anything that could potentially harm the company's market position, such as gaps in resources, capabilities, and overall strategy that can be exploited by rivals.

This method focuses on a thorough analysis of internal and external factors that may contribute to a company's disadvantage. By recognizing these liabilities, management can prioritize areas that require improvement and develop strategies to address them effectively. It allows the company to understand not only its weaknesses but also the potential threats posed by competitors.

The other options are related but do not specifically pinpoint the identification of competitive liabilities. Assessing the intensity of competitive pressure may inform a company about how fierce the competition is but doesn’t directly focus on its specific weaknesses. Comparing ratings with rivals could give a snapshot of performance but lacks the depth required to pinpoint liability. Analyzing market opportunities is a forward-looking approach, concentrating on potential growth rather than identifying existing weaknesses. Thus, the "worry list" provides a more precise framework for recognizing and addressing competitive liabilities.