What advantage do low-cost providers gain from benchmarking?

Low-cost providers gain a significant advantage from benchmarking through hard evidence of cost competitiveness. By comparing their costs, processes, and performance against those of rivals or industry leaders, these providers can identify efficiencies and areas where they can reduce costs further. This benchmarking process serves as a crucial tool for assessing where they stand in terms of cost structure relative to competitors, allowing them to maintain or enhance their low-cost positioning.

The process provides clarity on the effectiveness of their cost management strategies and operational efficiencies, enabling low-cost providers to make informed decisions to innovate and streamline processes. Ultimately, having hard evidence of cost competitiveness supports strategic decisions such as pricing strategies, resource allocation, and even investment in new technologies or practices that could lower costs further. This data-driven insight is critical for sustaining a competitive edge in the market.