What type of benchmarking involves comparing processes with those of leading companies in different industries?

Generic benchmarking involves comparing processes, practices, and performance metrics with leading companies across different industries rather than just within the same industry. This type of benchmarking focuses on understanding how different organizations, regardless of their industry, achieve excellence in certain functions or processes. The goal is to identify best practices that could be adapted or adopted to improve one's own organization.

For instance, a manufacturing company might look at best practices in customer service implemented by a top retail chain, harnessing insights that can enhance their own operations. This broad perspective allows companies to learn from a wide array of successful practices rather than limiting themselves to industry-specific standards, fostering innovation and improvement.