When conducting a SWOT analysis for Nike, which market opportunity would be least relevant?

In a SWOT analysis, identifying opportunities is crucial for understanding a company’s potential for growth and competitive advantage. When evaluating the options listed in the context of Nike, it is essential to consider the company's current position and market dynamics.

Expanding into new customer demographics can be highly relevant for Nike as it seeks to capture untapped markets and diversify its consumer base. Similarly, acquiring innovative technological firms is aligned with Nike's focus on enhancing performance through cutting-edge technology, which can foster product development and brand differentiation.

Opening new stores in existing markets represents a more traditional growth strategy that maintains visibility and availability within established customer bases, supporting overall sales and engagement.

On the other hand, meeting growing customer demand for alternatives may be seen as less relevant primarily because Nike operates in a highly competitive market where brand loyalty and innovation are key differentiators. While there is certainly an increasing trend for consumers seeking out alternative products, this scenario may not directly align with Nike's strengths or strategic intent compared to the other options. The focus is often on reinforcing and expanding its brand rather than responding to alternative demands, especially when those alternatives could threaten its market share. Therefore, meeting growing demand for alternatives does not directly leverage Nike's inherent capabilities or aspirations in the same way as the other opportunities,