Why is it beneficial to compare a company's competitive strength ratings against its competitors?

Comparing a company's competitive strength ratings against its competitors provides valuable insights that can help a company identify the weak points of its competitors, which can be leveraged for strategic advantages. Understanding where competitors fall short allows a company to formulate targeted strategies aimed at exploiting these vulnerabilities, potentially leading to increased market share or competitive positioning.

This comparison highlights areas where a company may have superior resources or capabilities, enabling it to design initiatives that can capitalize on competitors' weaknesses. For instance, if a competitor has a weak distribution network, a company could enhance its own distribution capabilities to capture that market segment effectively. Thus, the process not only informs strategic planning but also promotes proactive moves in the marketplace that align with a company’s strengths relative to its competitors.